What happens when grief, depleted capital, and immigration hurdles collide with an entrepreneurial dream? In this candid episode of The Climb, host Teko Bailey sits down with Nigerian‑Canadian founder Joseph Edogbeni—freight broker, natural‑wellness manufacturer, and salsa devotee—who reveals how gratitude memories, honest friendships, and relentless pivoting turned his lowest valley into a flourishing two‑line business. If you’re facing setbacks, isolation, or uncertain markets, Joseph’s story proves you can still dance your way up the mountain.
Major Themes & Concepts
✅ Using “hilltop memories” of past victories to endure valley seasons
✅ Why every crossroads demands a purposeful pivot
✅ Isolation vs. honest brotherhood—friends who call you into question
✅ Converting personal tragedy into therapeutic creativity (salsa, music)
✅ Freight brokerage as a cash‑flow bridge for product dreams
✅ Volunteering and board service as on‑the‑job business school
✅ Faith‑rooted optimism: trusting God’s path while taking action
✅ Communal living and Lagos hustle culture as entrepreneurial training
✅ Serving immigrant communities with door‑to‑door logistics
✅ Measuring success by impact and dividend, not external appearance
🕰️Chapter Breakdown
00:00 – Friends who challenge your thinking
01:10 – Introducing Joseph & dual‑line company Heyru
03:40 – Losing his wife and discovering salsa as therapy
05:27 – Forex losses spur a freight‑forwarding pivot
08:18 – Launching door‑to‑door cargo for the Nigerian diaspora
11:34 – Early hustles: hawking plantain at age 10; campus photo studio
15:12 – Lessons from Lagos’ 20 million‑person marketplace
18:52 – Hilltops vs. valleys—cultivating gratitude memories
22:11 – The non‑negotiable value of intentional friendships for men
26:15 – Board service and mentoring as real‑world education
30:50 – Closing advice: “At every crossroads, pivot positively.”
About Joseph Edogbeni
Joseph Edogbeni is the founder of Heyru, a Manitoba‑based company importing and processing natural health foods and skincare from Africa. He also runs an independent freight‑brokerage under the Landstar network, moving loads across Canada, the U.S., and Mexico while advising small exporters on cross‑border trade. A firm believer in gratitude, faith, and community, Joseph volunteers as a mentor with Futurpreneur Canada and sits on the board of the Small‑Scale Food Processors Association.
- Website (Heyru): https://heyru.ca
- LinkedIn:Joseph Edogbeni
- IG:Heyru
About Teko Bailey
Teko Bailey is a husband, father, coach, and guide for men walking the path of faith and purpose. Through The Climb, he’s building a brotherhood of men committed to living fully, leading boldly, and climbing with intention.
-
Instagram: @IamTekoBailey
-
Website: tekobailey.com
Production, Distribution, and MarketingBy Massif Studio & Production and The Tallawah Group
-
Massif Studio & Production
-
Website: massifsp.com
-
LinkedIn: Massif Studio & Production
-
-
The Tallawah Group
-
Website: tallawahworldwide.com
-
LinkedIn: The Tallawah Group
-
Sponsorship Inquiries: [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
